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Banking

Banking

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New era banking

Increase Sales, Optimize Sales & Marketing Channels, Improve Customer Satisfaction, Mitigate Risks


Achieve optimal understanding of costumer's behavior and needs, of the efficiency of sales and marketing channels and of the underlying risks by leveraging “smart” data insights from our tailor made explainable AI models.

Use cases

  • Sales optimization

    sales uplift by 25-35%

    Sales optimization tool uses proprietary AI algorithms to customize product/channel offering to achieve the optimal sales efficiency & customer satisfaction. The insights are seamlessly implemented in the everyday operations. 

  • Churn prevention

    increase retention by 4-7%

    Churn prevention engine utilizes AI models to timely identify the customers who are intending to change the bank/product and approach them through the design of the optimal offer & communication channel.

  • Promotion spend optimization

    2-3x increase in conversion rate

    Promotion optimization engine applies advanced AI insights to maximize MROI by identifying relevant customer segments and customizing the promotion channels and creatives to efficiently target them

  • Credit approval optimization

    provisioning savings of 8-17%

    Reduce exposure to credit risk and loss through timely and more accurate, explainable AI based, identification of risks. Automation of data and model flows enabling real-time credit scoring.

Collaboration

  • Collocation and co-development of models to enable knowledge transfer

  • Adjusting length and intensity of our support to ensure time for clients to absorb knowledge

  • Building “business translator” capabilities from day 1

We follow a structured, phased approach to ensure capturing the full business potential of the data

  • Ideation

    Identify the opportunities through collaboration across the integral dimensions of data, models, people and technology

    Ideation
    1 day
  • Intelligence

    Align on scope and objectives, determine tech infrastructure, prioritize use cases, collect and validate data.

    Intelligence
    2-4 weeks
  • Proof of concept

    Deliver fully functional E2E integrated solution in the selected line of business

    Proof of concept
    8-12 weeks
  • Scale-up

    Scale-up to other lines of business to capture the full potential. Build and reinforce required capabilities.

    Scale-up
    6+ months

EM Analytic Solution

Our Team

Commited to build stronger organizations

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Kabi Srbija Design and development Kabi Serbia